Rules
- Rigid hypertext structure is costly. By repeatedly inviding readers to leave the hypertext by concentrationg attention and traffic on navigation centers, and by pushing content away from key pages (and traffic), rigid structure can hide a hypertexts's message and distort its voice.
- The shortest path is not always the best
- Gardens are farmland that delights the senses; parks are wilderness tamed for our enjoyment. Large hypertexts and Web sites must often contain both parks ang gardens